“The etiquettes, manners and characteristics necessary for the du’aat (callers to Islaam) has been duly explained by Allaah - the Mighty and Majestic - in many aayaat and in many different places in the Noble Qur‘aan. And from those necessary etiquettes are:
So it is obligatory upon the daa’ee (caller) to have ikhlaas (sincerity and purity of intentions and actions) for Allaah - the Mighty and Majestic - neither desiring to show-off, nor desiring reputation, nor desiring the praises and the accolades of the people. Rather, the daa’ee should only call to Allaah seeking the Face of Allaah, as He - the One free from all imperfections - says:
And Allaah - the Mighty and Majestic - said:
Thus it is a must to have ikhlaas and to call only to Allaah - the Mighty and Majestic - and this is the most important ettiquette and the greatest quality; that you seek from your da’wah (call) the Face of Allaah and the Home of the Hereafter.
To call the people to upon ’ilm (knowledge), and not ignorance:
And His - the Most Perfect’s - saying:
And the Prophet sallallhu ’alayhi wa sallam said in the authentic hadeeth:
So - O servant of Allaah - it is necessary upon you to be gentle in your da’wah and not to be harsh upon the people. Do not turn the people away from the Deen due to your harshness, ignorance, or other such behaviour. On the contrary, be mild, forbearing and patient; and be soft and pleasant in speech, so your words may have an effect upon the heart brother, or that it may have an effect upon the one you are addressing the call to. Then the people will better appreciate your call and invitation. So undue strictness causes people to become distant, not close; and it causes separation, not unity. Therefore, it is a must to be gentle, as the Messenger ’alayhis-salaatu was-salaam said:
And he ’alayhis-salaatu was-salaam also said:
Fourthly: Setting an Example
From the necessary or rather obligatory - etiquettes and qualities that a daa’ee must possess is acting in accordance to what he is calling to, and being a righteous example of what is being called to. He should not call to do something and then not do it himself, nor call to leave something, whilst engaging in it himself.
This is the condition of the losers - we seek Allaah’s refuge in this! It is those Believers who call to the truth, act upon what they call to the truth and hasten to righteousness and avoid the prohibited, these are the ones who will be successful and who will be rewarded. Allaah - the Most Majestic - says:
Likewise, Allaah - the One free from all imperfections- said, whilst condemning the Jews for ordering the people with righteousness whilst forgetting it themselves:
And it has been established from the Prophet sallallaahu ’alayhi wa sallam that he said:
This will be the situation of the one who calls to Allaah, ordering the good and prohibiting the evil; whilst acting contrary to one’s saying, or saying things contrary to ones actions - we seek refuge in Allaah from this. Therefore, from the most important qualities and one greatest obligations upon the daa’ee is to act upon what he calls to and abstain from that which he prohibits. The daa’ee should have an excellent character and praiseworthy conduct, being patient and inviting to patience. The daa’ee should be sincere in his da’wah and strive in spreading goodness to the people and keeping them away falsehood. At the same time the daa’ee should supplicate for the guidance of others, saying: “O Allaah! Guide him, and grant him the ability to accept the truth.”. So from the excellent manners of the da’ee is supplicating, guiding and being patient with the harms that come with this da’wah.
When the Prophet ’alayhis-salaatu was-salaam was informed that the tribe of Daws had become disobedient he said:
So the daa’ee should supplicate for guidance and ability to accept the truth for the one he is calling, and he should be patient and encourage patience in this. He should not despair, nor feel hopeless, nor say anything except good. He should not be harsh and strict, nor should he say a word which may cause aversion to the truth. However, if anyone commits aggression and oppression, then a different treatment is to be to such people, as Allaah - the Most Majestic - says:
So a wrong-doer, who opposes the da’wah with evil and enmity and seeks to cause harm, is to be dealt with in a different manner. If possible such a person should be imprisoned, or something similar to that - depending upon the nature of his to the da’wah. However, as long as he causes no harm, then it upon you to be patient and self-evaluating and to debate with him in ways that are best. If any personal harm was caused by such a person, then such harm should be borne with patience - as did the Messengers and those who followed them in goodness and righteousness, patiently bear such harms.
I ask Allaah to grant us all the well-being and the ability to convey this da’wah in a wise manner, that He corrects our hearts and our actions, and that He grants to us the understanding of the Deen and firmness upon it making us of those who are guided and guiding others, righteous and teaching others righteousness. Indeed He is the Most Majestic, the Supreme, the Most Generous.”
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Author: Shaykh ’Abdul-’Azeez Ibn Baaz
Source: Ad-Da’wah Ilallaah wa Akhlaaqud-Du’aat (pp. 37-43)